About Us

Our Story

Founded in 2016, Sassy Luxe is owned and operated by CEO Masika. Initially started as a ‘side hustle’ ecommerce website out of a spare bedroom, Sassy Luxe was able to fill the gap in the market by bringing sexy clubwear and streetwear for women to the forefront of the affordable fashion industry.

Sassy Luxe underwent remarkable expansion during the pandemic in 2020. Customers the expressed a strong desire for a brick-and-mortar store to enable them to try-on the fashion choices in the wake of the post pandemic “we outside” movement. In 2021 Sassy Luxe opened its first boutique location nestled near the vibrant outskirts of West Bromwich. After four years of storefront presence, in 2024 it transitioned back to exclusively online, evolving with shifts in the economy.

The boutique exudes an Instagram worthy and aesthetically pleasing atmosphere. In the present day, Sassy Luxe has soared to a global following of over twelve thousand Instagram, of which includes celebrity fans, and we have revolutionised fashion by making our customers part of the conversation regarding new drops.

Sassy Luxe is a leader in boutique fashion, offering many styles which are exclusive to the brand as part of the Ultra Luxe Collection. Style never sleeps and neither do we – we're 24/7, dropping new products every week.

Sassy Luxe values our loyal and committed customers who have been with us since the very beginning. 

Our Mission

Our goal is to provide all the lit girls around the world, with the most exotic and exclusive insta baddie outfits, catering to a diverse range of body types, many of which are ignored by high street retailers, all while offering the best possible shopping experience so you always have the latest looks for less.

Meet the Team